As the world is going digital, integration & adoption to technology helps businesses to seek the best possible means to save cost and maximize profit. Due to the recession in the past year, there was an increase in Entrepreneurship in the form of start-ups in the country; creating business models that were in turn solutions to problems.

With the adoption of Digital Marketing, business owners sort strategies to improve their brand, products & services to make a difference in their competitive arena. In Nigeria, both small and large scale businesses thrive with this adoption. This is due to the fact that using digital marketing targets your required audience converting lead generations to customers thus creating revenue.

Statistics show that businesses that use digital marketing tend to have a higher revenue and faster return on Investment (ROI). Big brands like Coca cola, Virgin Atlantic amongst others, have all increased their market budgets by double figures. The question is how can I integrate digital marketing into my business?

1. You choose the channels your business (product or service) would appeal the most to potential customers. Example, a baking business would want to use visuals to appeal to customers using Instagram, Snapchat, YouTube, Facebook ads as the primary channel to reach out to potential customers.
2. Define the type of message you want to project to your customers about your business like your business culture, ethics, products & services. This is basically “Branding” as it governs the framework of the marketing campaign using the most resourceful digital channels to reach your target audience.
3. Content is key, as this cannot be emphasised enough. “80% of consumers make use of online channels to research about brands, products and services and would go through visual contents in those channels before they make a purchase decision” (as cited in digitalmarketingphillippines.com, 2017).
4. Measure your growth; now you have your loyal customers loving your brand and its services, it is important to measure your success by setting a higher benchmark and actualizing them through the consistent strategy deployed.

In concluding, integrating digital marketing in your business is not only cool but also less expensive, result oriented and more importantly, your competitor is already implementing digital marketing campaigns way ahead of you

Author: McDonald Ogu